---
title: "Competitor Tracking: AI Share of Voice - LeapScope"
url: https://leap-scope.com/features/competitor-tracking
description: "Compare AI share of voice with named competitors: who AI engines recommend instead of you, prompt by prompt, with the answers and citations behind it."
---

Competitor Tracking

# Compare your AI share of voice with the competitors that matter

Name your competitors once and every tracked answer is scored for them too. See who AI engines recommend instead of you, prompt by prompt, and watch share of voice move over time.

## What you can do

1. 01 Add competitors to a brand List the brands you lose deals to. Mentions of each are counted in every answer, on every engine, from the next run onward.
2. 02 Compare share of voice See the share of answers that mention each brand, by topic and by engine, and how it changes week over week.
3. 03 Drill into the prompts you lose Open any prompt where a competitor is mentioned and you are not, read the answer, and see which sources it cites.

## What you get

- **Share of voice**: Mentions per brand, per topic
- **Head-to-head**: Prompts where only one brand appears
- **Sentiment**: Compared across brands
- **Trend**: Daily history

## Use cases

- Find the buyer questions where a competitor is recommended and you are absent.
- Measure whether a launch or a content push changed your share of voice.
- Benchmark a client against its market for agency reporting.

## Why LeapScope

- Competitors are scored from the same answers as your brand, so comparisons are like for like.
- Every comparison links back to the prompt, answer and citations behind it.
- Competitor data is included in every plan; it is not a separate add-on.

## Related features

## FAQ

### What is AI share of voice?

AI share of voice is the proportion of AI answers in a set of prompts that mention a given brand, compared with the other brands in the same market. It is the closest AI-search equivalent to market share in search results.

### How many competitors can I track?

That depends on the plan. Each brand can track several competitors; the limits are listed on the pricing page.

### Can I see why a competitor is recommended?

Yes. Each answer is stored in full with its citations, so you can read exactly how the engine described the competitor and which pages it relied on.

### Does competitor tracking cost extra prompts?

No. Competitors are detected in the answers you already collect, so adding a competitor does not consume additional prompt capacity.

## Get early access to LeapScope

Join the waitlist and we will invite you in batches, with early-access pricing for everyone on the list.