---
title: "What is E-E-A-T? - LeapScope"
url: https://leap-scope.com/glossary/e-e-a-t
description: "E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness, Google's framework for judging whether content deserves to be trusted."
---

# E-E-A-T

E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness, Google's framework for judging whether content deserves to be trusted.

Answer engines apply the same logic when choosing what to cite: pages with a named author, first-hand evidence ("we tested"), citations to sources, a publication date, and a site with contact and legal pages are safer to quote.

The signals are measurable on the page, which is why AI readiness audits score them: bylines, dates, outbound citations, first-person evidence, privacy and contact information.

## Related terms

- [AI readiness (of a page)](https://leap-scope.com/glossary/ai-readiness)
- [Answer-first content](https://leap-scope.com/glossary/answer-first-content)

[All glossary terms](https://leap-scope.com/glossary)

## Measure e-e-a-t for your brand

LeapScope tracks the prompts your buyers ask on the AI engines every day and reports mentions, citations and share of voice against your competitors.