---
title: "What is Entity? - LeapScope"
url: https://leap-scope.com/glossary/entity
description: "An entity is a thing an engine can identify unambiguously, such as a company, product or person, as opposed to a string of words that might mean several…"
---

# Entity

An entity is a thing an engine can identify unambiguously, such as a company, product or person, as opposed to a string of words that might mean several things.

Engines answer questions about entities, so a brand that is a well-defined entity (consistent name, official site, profiles, a knowledge-base record) is easier to mention and less likely to be confused with another.

Entity signals include consistent Organization markup across pages, sameAs links to official profiles, a Wikidata or Wikipedia record where one is warranted, and third-party pages that describe the brand the same way.

## Related terms

- [Structured data (JSON-LD)](https://leap-scope.com/glossary/structured-data)
- [Knowledge graph](https://leap-scope.com/glossary/knowledge-graph)
- [Hallucination (brand misinformation)](https://leap-scope.com/glossary/hallucination)

[All glossary terms](https://leap-scope.com/glossary)

## Measure entity for your brand

LeapScope tracks the prompts your buyers ask on the AI engines every day and reports mentions, citations and share of voice against your competitors.