---
title: "What is Knowledge graph? - LeapScope"
url: https://leap-scope.com/glossary/knowledge-graph
description: "A knowledge graph is a database of entities and the relationships between them that search and answer engines use to understand who and what a query refers…"
---

# Knowledge graph

A knowledge graph is a database of entities and the relationships between them that search and answer engines use to understand who and what a query refers to.

Google's Knowledge Graph is the best-known example; language models carry an implicit version in their weights and a retrieved one through search. When a brand has a clear node, engines can say what it is, who makes it and what it competes with.

Getting into a knowledge graph is mostly about consistency and corroboration: the same facts stated on your site, in structured data and on independent sources.

## Related terms

- [Entity](https://leap-scope.com/glossary/entity)
- [Structured data (JSON-LD)](https://leap-scope.com/glossary/structured-data)

[All glossary terms](https://leap-scope.com/glossary)

## Measure knowledge graph for your brand

LeapScope tracks the prompts your buyers ask on the AI engines every day and reports mentions, citations and share of voice against your competitors.