Brand mention
A brand mention is an occurrence of a brand's name in an AI answer, whether or not the answer links to the brand's site.
Mentions are the basic unit of AI visibility: the share of answers that mention a brand, over a prompt set and a period, is its visibility rate.
Not all mentions are equal. A brand named first in a recommendation list is in a different position from one mentioned as an also-ran, and a mention can be positive, neutral or negative. Trackers record position and sentiment alongside the mention.
Mention detection has to handle variants and misspellings of a name and avoid false positives from generic words, which is why a tracker is configured with the brand's aliases.
Related terms
Measure brand mention for your brand
LeapScope tracks the prompts your buyers ask on the AI engines every day and reports mentions, citations and share of voice against your competitors.