Brand sentiment (in AI answers)
Brand sentiment is whether an AI answer portrays a mentioned brand positively, neutrally or negatively, judged on the brand's portrayal rather than the answer's tone.
An answer can be upbeat overall and still describe your brand as expensive or dated. Sentiment is therefore judged on the sentences about the brand, with a confidence score and a stated reason.
Persistent negative sentiment on a prompt usually traces back to a cited source, often an old review or comparison, which points to the fix.
Related terms
Measure brand sentiment (in ai answers) for your brand
LeapScope tracks the prompts your buyers ask on the AI engines every day and reports mentions, citations and share of voice against your competitors.