AI share of voice
AI share of voice is a brand's share of all brand mentions across the AI answers to a prompt set, compared with its named competitors.
It answers the question visibility alone cannot: not just whether you are mentioned, but whether you are mentioned instead of, or alongside, the competitors buyers compare you with.
It is computed from the same answers as visibility. For each answer, count mentions of each tracked brand; share of voice is each brand's mentions divided by the total. It can be broken down by topic and by engine.
Share of voice moves when a competitor launches, when a review site updates its list, or when your own content starts being cited, so it is tracked as a daily series rather than a snapshot.
Related terms
Measure ai share of voice for your brand
LeapScope tracks the prompts your buyers ask on the AI engines every day and reports mentions, citations and share of voice against your competitors.