Entity
An entity is a thing an engine can identify unambiguously, such as a company, product or person, as opposed to a string of words that might mean several things.
Engines answer questions about entities, so a brand that is a well-defined entity (consistent name, official site, profiles, a knowledge-base record) is easier to mention and less likely to be confused with another.
Entity signals include consistent Organization markup across pages, sameAs links to official profiles, a Wikidata or Wikipedia record where one is warranted, and third-party pages that describe the brand the same way.
Related terms
Measure entity for your brand
LeapScope tracks the prompts your buyers ask on the AI engines every day and reports mentions, citations and share of voice against your competitors.