Knowledge graph
A knowledge graph is a database of entities and the relationships between them that search and answer engines use to understand who and what a query refers to.
Google's Knowledge Graph is the best-known example; language models carry an implicit version in their weights and a retrieved one through search. When a brand has a clear node, engines can say what it is, who makes it and what it competes with.
Getting into a knowledge graph is mostly about consistency and corroboration: the same facts stated on your site, in structured data and on independent sources.
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Measure knowledge graph for your brand
LeapScope tracks the prompts your buyers ask on the AI engines every day and reports mentions, citations and share of voice against your competitors.