FAQPage schema

FAQPage schema is JSON-LD that lists the questions and answers visible on a page, so engines can read them as ready-made question-and-answer pairs.

It is the structured-data type most directly aligned with how answer engines work: a question, an accepted answer. The questions and answers must appear on the page word for word; hidden or mismatched FAQ markup is treated as spam.

Keep answers short and self-contained so each one can be quoted on its own, and phrase questions the way users ask them.

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Measure faqpage schema for your brand

LeapScope tracks the prompts your buyers ask on the AI engines every day and reports mentions, citations and share of voice against your competitors.