Topic (prompt cluster)
A topic is a group of related prompts and keywords, such as pricing questions or comparisons with one competitor, used to report visibility at a meaningful level.
Individual prompts are noisy; topics average them. A brand may have strong visibility on how-to prompts and none on comparison prompts, which is the kind of pattern that tells a content team what to write next.
Topics also connect AI prompts with search keywords, so the same subject is planned once for both surfaces.
Related terms
Measure topic (prompt cluster) for your brand
LeapScope tracks the prompts your buyers ask on the AI engines every day and reports mentions, citations and share of voice against your competitors.