Tracked prompt
A tracked prompt is a question a buyer might ask an AI engine, run on a schedule so that changes in the answer can be measured over time.
Prompts are the AI-search equivalent of tracked keywords, but they are full questions: "What is the best X for Y?", "X vs Y for Z", "How do I do W?". A useful set covers category, comparison, use-case and problem prompts, grouped into topics.
Prompts are usually not branded. A branded prompt ("What is Acme?") almost always mentions the brand and teaches you little; an unbranded category prompt is where visibility is won or lost.
AI answers vary between runs, so each prompt is run daily and visibility is read as a rate over time, not as the result of one run.
Related terms
Measure tracked prompt for your brand
LeapScope tracks the prompts your buyers ask on the AI engines every day and reports mentions, citations and share of voice against your competitors.